Why Is Blake Lively Receiving So Much Backlash Online Right Now?

Fans are criticizing Blake Lively online for her tone-deaf approach to promoting her latest film, It Ends With Us. The film is an adaptation of Colleen Hoover's book about domestic violence and abuse, and Lively's light-hearted tone in promoting it has been criticized by some.

Additionally, Lively's decision to promote her new haircare line during the film's press tour has been a focal point of criticism. Among the critiques, a Norwegian journalist shared a clip from a 2016 interview where Lively was rude in her responses. The clip went viral, and some people have compared Lively’s behavior to that of a high school bully.

There are also rumors about an ongoing feud between Lively and Justin Baldoni, the director and male lead of It Ends With Us. Baldoni has adopted a more serious approach to the film’s promotion, consistently focusing on the issue of domestic violence. It has been reported that Baldoni has hired Johnny Depp’s former crisis manager, Melissa Nathan.

People following the situation are noting various issues with the film. They point out that Justin Baldoni and Blake Lively seem to be keeping their distance; they haven’t appeared in any photos together and haven’t spoken publicly. At the film’s premiere, Lively is seen taking photos with everyone—her co-stars, other producers, even her husband and his friends. In contrast, Justin Baldoni is only photographed with a few producers and his own family members, staying completely separate from the rest. Fans have not missed this noticeable divide.

Rumors about the team splitting up due to a disagreement between Lively and Baldoni persist. The book's author and several team members have unfollowed Baldoni on social media. Meanwhile, Lively's 'narcissistic' behavior on social media is being shared, opening the door to a potential backlash campaign.