Pestel and Swot Analysis Of Pınar Süt

As we know, the Pınar brand belongs to Yaşar Holding. Yaşar Holding is a family brand whose activity areas are quite various. They are very active in the higher education sector, nourishment sector, tourism, and in other many sectors.

Pınar brand was established in 1973 in the food sector. They lead to meeting different consumer needs first time in Turkey.

PESTEL-C Analysis of PINAR SÜT

Political Analysis of Pınar Süt: This brand is the first brand that aims to build the concept of producing healthy milk and milk products in Turkey.

Economic Analysis of Pınar Süt: At the very first time of brand’s establishment, Pınar Süt had no financial aim, instead of this, its main goal was raising awareness of society on food, health, and nutrition issues.

Social Analysis of Pınar Süt: The brand is consumer-oriented that gives endless confidence to its consumers. As an image, they show themselves as ‘Pınar Brand is your family brand.’ It means that they’re loyal to their quality, they’re so reliable and their consumers’ age range is so wide.

Technological Analysis of Pınar Süt: As a technological analysis, I can say that the brand pays so much attention to correct packaging. Standardization, pasteurization, and refrigerating processes are made separate tankers so systematically.

Environmental Analysis of Pınar Süt: They run global jobs and try to build the image that the ‘Turkish brand has quality’ all around the world. They try to raise society’s awareness about the importance of health and taking healthy nourishment. The brand also supports scientific projects and students at primary schools, high schools, and even universities.

Legal Analysis of Pınar Süt: The brand’s products are so scientific and safe. They’re aware of the importance of human health. The quality of their products are so important due to their target market is especially children and families who need safe foods. That’s why their products are approved by lots of health checks. If products gain approval, then they go on sale.

Communication: To sum up, Pınar Süt communicates via the feelings of royalty, trust, the importance of health, and family bonds in total.

SWOT Analysis of PINAR SÜT

Strengths of Pınar Süt: They’ve managed some ‘firsts’ that never have been made in Turkey before. Innovation can be counted as a strength of this brand. Because Pınar Süt belongs to Yaşar Holding, the other brands from Yaşar Family support Pınar Süt.

Weaknesses of Pınar Süt: Due to their view of responsibility, they may have lots of expenses to produce high quality. For example; because their packaging has high quality, packaging processes may cost expensive.

Opportunities of Pınar Süt: They use family bonds as advertisement and it can count as an opportunity to seem like a family-friendly brand. Also, it is 100% local. That means that consuming Pınar Süt has a huge income to Turkey, instead of consuming foreign brands.

The threat of Pınar Süt: There are lots of milk brands all around the world. That means Pınar süt has so many competitors in the sector. Because this local brand is so popular in their country, foreign brands may play dirty games to collapse this strong and successful brand. Also, the brand of Pınar is so popular in the milk sector, maybe the other sectors that Pınar involved in are overshadowed by the popularity of the milk. To add, because it involves milk products as brands, they can lose some consumer types who are for example allergic to milk or vegans.

To conclude; although Pınar Süt has lots of positive sides to being the leader in the sector, with some little improvement by means of becoming global, and having financial aims, the brand can become easily a global brand.